The Rolex Datejust 31mm, a name synonymous with elegance and precision, continues to captivate watch enthusiasts worldwide. Its enduring appeal lies in its perfect blend of classic design and modern functionality, making it a coveted piece for both seasoned collectors and those embarking on their horological journey. This article delves into the world of the Rolex Datejust 31mm, exploring its various iterations, price points, and the reasons behind its enduring popularity, with a particular focus on a specific listing: a new Rolex Datejust 31mm (Ref. 278381RBR LC100) priced at $25,011.
The Listing: A Closer Look at Ref. 278381RBR LC100
The reference number 278381RBR LC100 immediately tells us several key features of this particular Datejust 31mm. The "278381" indicates a specific model within the Datejust 31mm line, signifying its materials and construction. The "RBR" likely refers to the combination of materials used, potentially a Rolesor configuration blending stainless steel and rose gold. "LC100" is a specific internal Rolex reference code, offering insight into the watch's specific details, though the exact meaning remains within Rolex's internal documentation. The description highlights the watch as "NEU," indicating it's brand new and unworn, a significant factor influencing its price. The "ZB+Lünette" likely indicates the presence of a bezel (Lünette) set with diamonds (ZB likely short for "Zifferblatt" and "Besatz" - dial and setting in German, implying diamond setting on the bezel). This particular listing, at $25,011, provides a valuable benchmark for understanding the price range of high-end Datejust 31mm models.
Rolex Datejust 31mm Price: A Spectrum of Value
The price of a Rolex Datejust 31mm varies significantly depending on several factors:
* Material: The most significant factor influencing price is the materials used. Oystersteel models (stainless steel) are generally the most affordable, while those crafted from 18k yellow gold, white gold, or rose gold command significantly higher prices. Variations using two-tone combinations (Rolesor) fall somewhere in between.
* Dial: The dial's design and embellishments also impact the price. Simple dials with classic markers are more affordable than those featuring intricate designs, mother-of-pearl, or diamond-set hour markers.
* Bezel: The bezel plays a crucial role in the overall aesthetic and price. Plain bezels are less expensive than those set with diamonds or other precious stones. The presence of a diamond bezel, as suggested in the listing's description ("ZB+Lünette"), will significantly increase the watch's value.
* Condition: The condition of the watch is paramount. A new, unworn watch like the listed Ref. 278381RBR LC100 will fetch a premium price. Pre-owned Rolex Datejust 31mm watches will be priced lower, with the price influenced by the watch's overall condition, service history, and any accompanying documentation. The presence of the original box and papers significantly impacts the resale value.
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